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Leslie Walker Consulting
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Tourism Consulting Services

Mural, Curacao

Purposeful Placemaking for Tourism Growth

Purposeful Placemaking for Tourism Growth

Purposeful Placemaking for Tourism Growth

Looking to expand the economic impact of your destination? Through purposeful placemaking, I help destinations enhance their key tourism centers by identifying underutilized areas and developing strategies to activate these spaces. By creating engaging experiences in previously dormant locations, you can draw more visitors and boost local economic activity.

How Purposeful Placemaking Benefits Your Destination:

  • Identify strategic locations for tourism growth and community engagement.
  • Expand the economic footprint of your tourism centers with innovative placemaking strategies.
  • Revitalize underutilized areas to attract more visitors and encourage longer stays.

With a focus on maximizing tourism development and economic growth, purposeful placemaking can transform your destination into a vibrant and attractive hub for visitors.

You Are Here placemaking - Huntsville, Alabama

Tourism Product Development Services

Purposeful Placemaking for Tourism Growth

Purposeful Placemaking for Tourism Growth

 Are you looking to elevate your destination by creating unique tourism experiences? Whether you have public sculptures, local coffee shops, or a series of businesses with a shared theme, I can help you connect these assets to build a cohesive and engaging tourism product.

How I Can Help Your Destination:

  • Identify and integrate individual attractions into a unified tourism offering.
  • Enhance your destination’s branding with innovative product development.
  • Strengthen your local economy by increasing visitor engagement and satisfaction.

This tailored approach to tourism product creation will not only highlight your destination's strengths but also attract more travelers and create a lasting impact on your branding efforts. Let’s work together to build a unique experience that showcases everything your destination has to offer.

Huntsville Revisited Museum and travel content creators - Huntsville, Alabama

Ambassador Program Development

Purposeful Placemaking for Tourism Growth

Content Creator Partnerships for Destination Marketing

Looking to create a strong network of local advocates for your destination? I specialize in building tourism ambassador programs by collaborating with key stakeholders, frontline personalities, beloved local figures, and emerging entrepreneurs. Through interviews and strategic planning, we will develop a pool of ambassadors who can represent your destination for content creator tours, media interviews, social media campaigns, and more.

Benefits of a Tourism Ambassador Program:

  • Establish a trusted group of locals to promote your destination authentically.
  • Engage with influencers and content creators through curated ambassador experiences.
  • Amplify your destination’s reach through media interviews and online campaigns led by passionate local figures.

Creating a well-organized tourism ambassador program helps build long-term relationships with your community and ensures that you always have influential individuals ready to showcase your destination to the world.

Content Creator Partnerships for Destination Marketing

Destination Storytelling for Effective Tourism Marketing

Content Creator Partnerships for Destination Marketing

Boost your destination's visibility through strategic partnerships with travel content creators. We specialize in collaborating with destinations to amplify your brand, sourcing, contracting, and managing top content creators who align with your marketing goals. Whether you're promoting a new attraction, launching a tourism product, or rebranding, our comprehensive service ensures that every detail is handled to deliver compelling, goal-oriented content.

What We Offer:

  • Sourcing and vetting of professional travel content creators.
  • Contract management to ensure clear expectations and seamless execution.
  • Alignment of all deliverables with your destination’s goals and brand messaging.

From social media campaigns to digital storytelling, we help you create content that resonates with your target audience, increasing engagement and driving tourism to your destination.

Kastraki event venue - Kalamata, Greece

Destination Storytelling for Effective Tourism Marketing

Destination Storytelling for Effective Tourism Marketing

Destination Storytelling for Effective Tourism Marketing

Struggling to craft a compelling story for your destination? Often, those closest to a place find it challenging to present its unique appeal to visitors. I specialize in helping destinations develop authentic, engaging stories that are easy for locals to share with visitors—and for visitors to pass along to others. This approach strengthens your destination marketing efforts by creating memorable, shareable narratives.

Why Destination Storytelling Matters:

  • Craft a clear, captivating story that resonates with visitors.
  • Empower locals to become ambassadors for your destination’s story.
  • Expand your marketing reach through word-of-mouth and social sharing.

Together, we’ll create a story that not only draws visitors in but also inspires them to spread the word, helping you expand your destination’s visibility and impact.

Downtown Kalamata, Greece

Visitor Experience Consulting for Tourism Success

Destination Storytelling for Effective Tourism Marketing

Destination Storytelling for Effective Tourism Marketing

An exceptional visitor experience is key to driving repeat visits, referrals, and increased spending in your destination. Our visitor experience consulting service involves a comprehensive audit of your tourism location or product to ensure that every aspect of the guest journey meets or exceeds expectations.

What Our Visitor Experience Consulting Includes:

  • Conducting a detailed audit of your tourism location or product.
  • Identifying gaps in service delivery and areas for improvement.
  • Providing actionable recommendations to enhance the overall visitor experience.

By optimizing the visitor experience, you’ll not only increase guest satisfaction but also boost repeat business and word-of-mouth referrals, leading to long-term growth for your destination.

Sensory Tourism Training Class - Decatur, Alabama

Sensory Tourism Training for Inclusive Travel Experiences

Sensory Tourism Training for Inclusive Travel Experiences

Sensory Tourism Training for Inclusive Travel Experiences

Want to make your destination more sensory aware and expand your visitor base? Our sensory tourism training is designed to equip your team and partners with the tools to better welcome travelers with sensory sensitivities or those on the autism spectrum. We offer customized training sessions for the travel industry to ensure your destination becomes more inclusive and accessible.

What We Offer:

Comprehensive training on how to accommodate travelers with sensory sensitivities.

Development of sensory-friendly tourism itineraries.

Creation of a targeted marketing plan to promote your sensory offerings.

By embracing sensory tourism, your destination can become a haven for more diverse travelers, enhancing visitor satisfaction and driving new business.

Leslie Walker possesses a wealth of information and is a fountain of ideas regarding how to best promote one's community. She provided us with tangible action items and goals to help us strengthen our initiatives and highlight what we have to offer.


Lydia Pennington, Visit Jackson County Alabama

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